Welcome to the website www.vinarijavalcic. First of all, to everyone who has already made a list of plans and wishes for the next 12 months, we hope that your wishes come true, at least a most of them. Those for whom planning is not their forte, let them rely on luck. After my life's experience (70 years old), I think that the first priority is to wish your loved ones PEACE AT HOME, health and happiness.
But let me continue with the wine stories. On the website vino.rs, I noticed Branislav Anđelić article "Is there any salvation for winemakers (if they are not organic or autochthonous)". In summary, the author states that the wine industry is in a severe crisis, that the French receive subsidies for clearing vineyards (over 100,000 hectares), that the production and consumption of wine are at the lowest level since 1961, that large global wine companies are collapsing, that similar trends have been observed in Serbia...
The same topic but from a different perspective. First of all, it is a misconception that the winery makes a big profit. There is a nice saying: "vineyard and winery are planted or made for the next generation". Therefore, whoever plants a vineyard can expect the first significant harvest only after ten years. Followed by years of nurturing wine and winning medals at “blind” international competitions. This means that at least 15 years should pass before the first results in terms of profitability. During this time, money and work are constantly being invested. During that time, and often longer, the secrets of oenology are unraveled.
I would like to remind you that more than 7000 years have passed since the first wine was made from fermented grapes (China). During that time, criteria and approaches to life, food, fashion, beauty, drink, transport... everything changed. They say that a large number of professions and trades will practically disappear in the coming years. Only the wine remained the same: fermented grape juice. And no matter how hard we try, we still don't know what wine is. We know that over 1,500 substances make up wine, however, if we add water to those substances, we do not get wine. As for the trends in wine drinking, the fashion of drinking white, red and rosé wines alternated, with more or less sugar, tannins, aromas... However, fashion is for those who follow it. Basic values remain attached to those whose character is not affected by the winds of fashion.
In the same article, it is stated that the new generation (Z) mainly drinks non-alcoholic energy drinks, the sales of which are increasing. Have you ever wondered what is in those drinks? How long does it take to "smuch" a smaller or larger number of artificially synthetically produced substances (caffeine, vitamins...) in defined proportions and add water. Do you know the cost of these substances and most importantly, what is the impact on your health in the long term of consumption?
In the same article, it is stated that the new generation (Z) mainly drinks non-alcoholic energy drinks, the sales of which are increasing. Have you ever wondered what is in those drinks? How long does it take to "smuch" a smaller or larger number of artificially synthetically produced substances (caffeine, vitamins...) in defined proportions and add water. Do you know the cost of these substances and most importantly, what is the impact on your health in the long term of consumption?
If I may impose a conclusion. The fashion for energy drinks and any other drinks will also pass. I am convinced that even in the coming centuries, wine as a natural product of agriculture and the wine industry will continue to occupy its place. Certainly the first, and for those who pay less attention to current trends and fashion, and more to their character and quality of life. That's why, fellow winegrowers and winemakers, hold on, because once a vineyard is cleared and wine production ceases, it takes several decades and often a generations to restore the tradition of producing good wines. It is important to spread the culture of drinking wine, point out the importance of wine as an alcoholic beverage and work on consumer education.